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We are animal lovers, health nuts and tree huggers. There, we’ve admitted it.
Our pets are family members – they are even allowed on the furniture. Yes, they have their own beds-bedding & bird cages made of environmentally responsible materials, but they often prefer the sofa, or in the case of the birds–our laps or shoulders. And we live our values. We are passionate about our own health and the health of our companion animals. We like to shop at stores that share our values. We work to protect our planet and insure future generations have a healthy place to live.

You deserve a place to shop where you can trust the products and count on the people behind the computer screen. Welcome to YOUR pet store – relax and let us do the worrying so you don’t have to.

Your Friends at Whole Life Pets

Carol Frank, cofounder, brings 23 years as a pet industry entrepreneur to Whole Life Pets. She began with a retail pet store, then expanded her business ventures in the pet industry to distribution, manufacturing, and e-commerce companies. She is the author of the highly-acclaimed book, "Do As I Say, Not As I Did! Gaining Wisdom in Business Through The Mistakes of Highly Successful People", (translated into four languages). Her professional blog “Business Savvy” appears every other week on www.petproductnews.com

Carol resides in Boulder, Colorado, the center of the natural, organic, and sustainable lifestyle movements. She is the proud Mom of Murphy, an Eclectus parrot and Lola, an African grey parrot.
Carol can be reached at carol@wholelifepets.com

Melissa Grosjean, cofounder, is a perpetual student of natural health care and nutrition for people and pets. She has been fervently researching and studying natural animal care for over 15 years, and spent several years studying with a holistic veterinarian. She has a bachelor’s degree in Animal Science and a Masters degree in Psychophysiology. Melissa has been providing diet and nutritional supplement consultations for pet guardians for the past 6 years.

Melissa cofounded a natural pet supply website in 2004 that quickly became the most visited natural pet site on the web. Her passion for promoting natural pet care has inspired her to partner with Carol to create a place for pet guardians that they can trust to provide up-to-date educational information about natural pet care along with products that are thoroughly researched so that only the best of the truly natural pet products are represented.
Melissa can be reached at melissa@wholelifepets.com.

Julie Dye, who leads our operations and marketing teams, has a background in marketing strategy, branding and communications. She has a passion for helping build companies in the natural & organic industry, and can be found every weekend from April to October at the Boulder Farmer’s Market. Julie previously ran marketing for Only Natural Pet Store, as well as a division of the McGraw Hill Companies. She was nominated by OMMA Magazine for best email campaign and is owned by a chocolate lab named Marley and two beautiful little girls.
Julie can be reached at julie@wholelifepets.com



About Whole Life Pets

Our Method of Selecting Products

  • NO by-products. We carry dog and cat foods that feature real meat: no mystery meat, no protein derived from grains or by products. Our foods have whole vegetables, fruits and healthy grains
  • NO artificial ingredients, added sweeteners or artificial preservatives or colors.
  • NO harmful chemical ingredients are allowed through the door! Grooming and spa products are carefully evaluated using the Environmental Working Group’s “Skin Deep” database.
  • Bird foods and treats made with wholesome, natural ingredients.

Our Priorities

  • Organic ingredients
  • Cruelty Free
  • Made in the USA

Our Environmental Approach

  • We consider the environmental impact of everything we do and make every effort to minimize our carbon paw/beak/hoof/footprint.
  • We seek out manufacturers with environmental integrity who use recycled, recyclable and fair-trade materials, source ingredients locally and consider the sustainability of production practices.
  • We reuse boxes and packing materials, and purchase only fully biodegradable, non-toxic packing peanuts made from cornstarch.
  • We strive to be a zero-waste organization. We prevent waste, reuse, recycle and compost as much as possible.

Unmatched Customer Service

  • Our goal is to help your animal companions live longer, healthier and higher quality lives.
  • We know you spend your hard earned dollars wisely, and we strive to provide the best quality products at the best prices. We work hard to negotiate better pricing with manufacturers, distributors and shipping companies so that we can pass the savings on to you.
  • We offer easy shopping, fast shipping and service with a virtual smile. We are committed to making your experience at Whole Life Pets a positive one for you and your animal companion.We are here to serve you and will treat you with respect, honesty and integrity.
  • Please ask us questions and give us feedback. We love to hear from you!

Support for Animals in Need

Each month we donate to rescue organizations that work to save the lives of abandoned and wayward animals.You can nominate rescue organizations too! Watch for our email and vote for your favorite.