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CORE® Reduced Fat Formula

Grain-Free, Protein-Focused Nutrition
with Nothing in Excess and Everything in Balance

Wellness has redefined the world of grain-free, high-protein dog food!

CORE Reduced Fat Formula is a more thoughtful alternative to grain-free diets in the marketplace delivering the meat content consumers are looking for, without the excess fat, calories or minerals their dog doesn’t need.

Supporting dog’s OPTIMAL HEALTH to the CORE…

A grain-free choice for dogs over 1 year or who are less active or need to lose weight.

• 80% more meat than traditional dog foods that are formulated with grains, while still controlling mineral and fat levels!
• 5 Different Quality Animal Protein Sources - Deboned Turkey & Chicken and with high quality (low Ash) Turkey & Chicken Meals and Chicken Liver

• 100% Grain Free
• Potatoes provide energy giving carbs and help keep the kibble firm

• We control minerals by using expensive lower ash, higher-quality meats that are carefully chosen and screened for the calcium and phosphorus levels
• High levels of Calcium and Phosphorus interfere with the absorption of trace minerals like Zinc and Iron.  Over time, this can lead to deficiencies and result in poor growth rates, skin lesions, and red blood cell levels and many other health conditions
• We guarantee the maximum levels of calcium and phosphorus on every bag, unlike competitors who either do not list these numbers in the GA or simply put minimum amounts where actual levels can fluctuate above AAFCO maximums

• Fish & Flax Omega Blend provides a rich supply of Omega 3 fatty acids from salmon oil and flax seed. This blend nutritionally supports healthy skin to produce a glossy coat at guaranteed levels on every bag.
• Herbs, Botanicals, Fruits & Greens provide Phyto-Chemicals, Micro-Nutrients and Antioxidants
• Living Food - Our ActiCoat System applies living, heat-sensitive Probiotic micro-organisms after cooking to support digestive health at a guaranteed levels on every bag
• Hip & Joint Health – Glucosamine and Chondroitin to help support long term bone and joint health at guaranteed levels on every bag

• Real meat provides the all natural mouth-watering taste that dogs love

• Carefully controlling the levels of fat, calories and minerals support the most important part of an animal...the CORE and allow the pet parent to safely feed everyday
• Great for dogs of all lifestyles: for working and highly active dogs or dogs with a more sedentary lifestyle.

This is a naturally preserved product.

*Not recognized as an essential nutrient by the AAFCO Dog Food Nutrient Profiles.

Calories Analysis on an as fed basis:
Per kilogram  3,600 kcal 
Per cup ME  430 kcal 

Wellness CORE Original Formula Adult Dog Food is formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for maintenance

Watch initially to see if you need to adjust regular eating patterns. Please give your dog access to clean, cool fresh water at all times.

It is important to slowly transition your dog from his/her current diet as it takes awhile for the body to adapt to the new nutrient levels. To transition, gradually mix in the new food over a 5-7 day period, increasing the amount of Wellness CORE each day, so that you are feeding 100% new food by day 7.
 
Recommended Feeding Portions
(based on a standard 8 oz. dry measuring cup)
 Optimal feeding amounts may vary with age, size and activity level. Please use the information below as an initial recommendation only. 

What is Protein-focused Nutrition?
Wellness CORE is based on the raw feeding philosophy of providing nutrient-rich, high-quality meat to a dog's diet. Each grain-free recipe is packed with meat from deboned turkey and chicken, turkey meal, chicken meal, whitefish meal and chicken liver along with a proprietary blend of fruits, vegetables, oils and botanicals that nurture your dog to the core.

Why is CORE different?
In a word…balance. When you add more meat to your dog's daily feeding program, you also add more protein, fat, calcium, phosphorus and calories. And since daily health requires a delicate nutritional equation, these levels must be managed to create balance, not excess-especially when fed everyday as the sole source of your pet's nutrition.

Considering your animal's whole health, we have created CORE with the meat content you're looking for but without the excess nutrient levels your dog does not need. CORE provides incredibly flavorful, protein-focused nutrition the Wellness Way with nothing in excess and everything in balance.

We are proud to add this choice to the Wellness line of natural food for pets. This diet supports our continued belief that thoughtfully balanced natural nutrition is the foundation of wellbeing, happiness and longevity we want for all of our family members, including our animals.

• All-Natural *With added Vitamins, Minerals and Taurine
• Higher, not extreme levels of protein    
• Moderate fat & calories    
• Controlled minerals
• Grain free, lower carbohydrates
• Preventative health benefits
• Delicious taste from higher meat content
• Comprehensive "NO" list
  NO Wheat or Wheat Gluten, NO Soy, No Dairy, NO Corn, NO Artificial Colors, Flavors or Preservatives 

DID YOU KNOW?

The majority of the grain-free diets available today contain extreme, super-concentrated nutrient levels far beyond that of everyday super-premium dog food:

• 75% more protein                            • 87% more calcium
• 57% more fat                                   • 53% more phosphorus
• 16% more calories

*ALL percentages calculated on a dry matter basis

These nutrient levels (calories, fat, protein) have been historically recommended only during sustained levels of high stress, high energy and peak nutritional demand including:
• Hunting, racing, showing, competition
• Accelerated recovery from surgery or illness
• Breeding, lactation and weaning

The high levels of Calcium and Phosphorus are generally not recommended for any special condition or circumstance.